The United Arab Emirates represent an almost unique political, social and cultural reality in the Middle East: a
crossroads of people, ideas, technologies and trade exchanges. They are the
new center of world business, but many talk about them and few really know
them. This book describes the Emirates through history, today's reality and
the dynamics that animate business and everyday life, allowing anyone to
understand every secret beyond stereotypes and false myths. A handbook to get
oriented between local traditions and etiquette, useful both to those who are
interested in the emirates for business reasons, and to those who want to
discover the country as a simple visitor. 2021 will be not only the year of
Expo Dubai, but also the fiftieth anniversary of the Emirati Foundation, two
fundamental events from which Giovanni Bozzetti starts to show how the United
Arab Emirates are now a hub, a central axis of global geopolitics and the
cradle of a culture that has been able to fruitfully cross tradition and
modernity. It is no coincidence that the country's semi-official motto reads
“Nothing is impossible”. The Emirates look to the future with confidence. And
thanks to Bozzetti – who as a man of the institutions and entrepreneur,
spends many days a year there, doing business and making relationships and
friendships – we too will be able to look at the Emirates in a new
perspective.
