The single largest problem that entrepreneurs face is fundraising. Aspiring business owners and grand product ideas are far from lacking, but the sad reality is that most start-ups fail to get off of the ground. Your Idea, Their Money is aimed at those who struggle to find and close investors for their start-ups. While most entrepreneurs have the drive, few actually possess the skills, terminology, and knowledge required to effectively raise funds. In his book, Saad AlSogair covers not only the basics of entrepreneurship, but provides business owners with a blueprint for impressing investors. Entrepreneurs who pick up this guide will learn about the investor’s mindset, the different means of investment, how to build executive summaries and business plans, how to put together pitches, and much more. Your Idea, Their Money is indispensable for any entrepreneur or business owner who is unsure of their next steps.
